Please do not give solution in image format thanku Question 1 (Mandatory)Aaron of WP International, a major marketer of word-processing software, calls theadministrative assistant of Kimberly, director of purchasing for MMK, Inc. He sets upan appointment to discuss an upcoming purchase of software. The administrativeassistant plays the role of ____ in this purchase decision.a) buyerb) deciderc) gatekeeperd) buying center captain

Buying roles imply the exercises that at least one individual (s) could act in a buying choice.…

Answered: Question 1 (Mandatory) Aaron of WP…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Very simple answer needed, No word limitations. Question : Define attitudes and explain the three dimensions of an attitudes. Explain the relationship between consumers' attitudes and the brand they purchase.
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Please do not give solution in image format thanku Scenario: You are a new hired Product Manager for the Tesla Cybertruck, which has been generating a lot of excitement since its announcement. You are asked by your boss, Tesla CEO Elon Musk, to now lead the Cybertruck development. Musk would like to know how many Cybertrucks you expect to sell in the first year of launch. Questions: Please identify who are the customer segments that are likely to buy the Tesla Cybertruck? What are the reasons why they would need a Tesla Cybertruck?
________ is a low-probability but high-impact event that threatens the viability of an organization A crisis Discontinuous change Benchmarking Organizational knowledge
5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.
Which of the following issues is a potential disadvantage of online ads even though the cost per viewer for online ads can be cheaper than conventional TV commercials? Question 21 options: Limited color palettes Inability to overlay text on images Lack of sound Advertising fraud due to scammers and bots Content-licensing headaches
Please do not give solution in image formate thanku You are the HR manager of a large retail chain. The company has recently experienced high employee turnover and customer complaints about poor service. The high turnover rate is primarily due to employees feeling undervalued and overworked, leading to burnout and a lack of commitment to the company. Additionally, many of the employees hired are new to the workforce and lack the necessary customer service skills to handle difficult situations. The customer complaints are mainly related to long wait times, unfriendly service, and inaccurate orders. As the HR manager, you have been tasked with finding solutions to improve employee retention and customer service. What strategies could you implement to address these issues and (1) improve employee retention and (2) improve the quality of customer service? *
29- Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective in overcoming intangibility? Group of answer choices use virtual reality to let customers get a feel for the service use robots or automation technologies offer monetary incentives to customers offer money-back guarantee 30- Department stores are those retailers who Group of answer choices heavily discount prices to undercut other form of retailers lack enough salespeople on the floor, so service is extremely limited carry a broad variety and deep assortment of merchandise carry a wide range of products, each with a limited selection of merchandise 31- Unlike advertising, public relations Group of answer choices is considered a human resource function converts mass media advertising into direct marketing supports promotional efforts by generating free media attention should not be considered part of the…
A medium that can be utilized as a defense shield in a time of crisis for a company is: A. Article in Newspaper B. Television ads C. Social media D. The radio
Why does customer lifetime value emphasize lifetime value over individual transaction value? (Answer must not exceed 60 words for the response to be graded)
Need the correct answer to this practice question I found online please | A shaved ice and a retail business at the beach write a television commercial that illustrates both of the companies' products in an appealing light. What is this practice called? co-advertising co-hosting > co-spending co-sponsoring
17 Wants & Needs can be used interchangeably Question 17 options: True False

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