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Question 1 A.Discuss THREE strategies that global retailers such as amazon should use to identify and establish their international channel intermediaries.                                                                                                                                       B. how have  these global retailers have integrated THREE types of technology into its logistics management                                                                                                                                                                                                 C.Assess the impact of TWO innovations in International Retailing on the retailer.

Question 1 A.Discuss THREE strategies that global retailers such as amazon should use to identify and establish their international channel intermediaries.                                                                                                                                       B. how have  these global retailers have integrated THREE types of technology into its logistics management                                                                                                                                                                                                 C.Assess the impact of TWO innovations in International Retailing on the retailer.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 Question 1

A.Discuss THREE strategies that global retailers such as amazon should use to identify and establish their international channel intermediaries.                                                                                                                                     

 B. how have  these global retailers have integrated THREE types of technology into its logistics management                                                                                                                                                                                                 C.Assess the impact of TWO innovations in International Retailing on the retailer.

 

Please do sub-section A-C

 

                                                                                   

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