Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Discuss the following in regards to the entrty market (Australia). How are the products (Cranberries) distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are there different types of retailers servicing rural areas?
Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Discuss the following in regards to the entrty market (Australia). How are the products (Cranberries) distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are there different types of retailers servicing rural areas?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia
Discuss the following in regards to the entrty market (Australia).
How are the products (Cranberries) distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are
there different types of retailers servicing rural areas?
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