Question 1 A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity a. Explain the FOUR (4) reasons for businesses embarked strategic alliances. answer should be with proper elaborations and examples. Thank you.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Question 1

A strategic alliance is an arrangement between two companies to undertake a mutually
beneficial project while each retains its independence. The agreement is less complex and
less binding than a joint venture, in which two businesses pool resources to create a separate
business entity

a. Explain the FOUR (4) reasons for businesses embarked strategic alliances.

answer should be with proper elaborations and examples. Thank you.

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