Questions: 1. If you were a part of the GEII team, which approach of negotiation would you use in this negotiation and why?  2. Imagine you are in the preparation stage of your negotiation. List down your priorities, potential trade-offs, BATNA, Reservation point, your understanding of ZOPA, Potential barriers to the agreement

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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Questions:

1. If you were a part of the GEII team, which approach of negotiation would you use in this negotiation and why? 

2. Imagine you are in the preparation stage of your negotiation. List down your priorities, potential trade-offs, BATNA, Reservation point, your understanding of ZOPA, Potential barriers to the agreement 

3. Develop a plan for managing the process of negotiation for the manager.

2 GE International Contract - Confidential Instructions for the GEII Senior Manager (SECURED) - Adobe Acrobat Pro
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GE International Contract
Confidential Instructions for the GEII Senior Manager
You are a senior manager in the GE International, Inc. (GEII) Information Management
Operations (IMO). Your boss, the IMO general manager, has just given you a very difficult and
challenging assignment.
You have been asked to get GEII's expensive, technologically advanced, and utterly ineffective
computer system to work as a tool for all departments. You and your team aren't expected to
do the job yourselves; rather, your job is to find an expert who can customize and install new
software and negotiate a contract with that expert. You have located an expert consultant who
can perform the work, but the negotiations with the consultant are now deadlocked.
Background
Several years ago, GEII purchased a networked computer system intended to link all of its
operating departments. It was hoped that with only one system, important information could
be shared and analyzed more efficiently. Administrative and support staff could also move from
one department to another without learning a new system in each department.
Unfortunately, this networked computer system as it was originally designed no longer works
for GEII. Most of the departments within GEII have developed special needs that require more
specialized software; also, it has been very difficult for individual operating departments to
administer the shared database. The GEII Executive Committee has agreed, finally, to purchase
new customized software that will allow each department to adapt its programming to its own
needs, and to manage its own information. The only good news in the entire situation is that,
with some updates, the new software can run on the existing hardware.
The general manager has asked you to find someone who can customize and install new
software that will manage the production scheduling, engineering record keeping, order
entry/shipping/invoicing, and warranty data tracking so essential to the business. In fact, you
quickly identified a consultant who has earned an excellent reputation for custom computer
programming; the same consultant can also do a fine job of creating user manuals and training
the staff so that they can use the new system.
This exercise was adapted by Duncan Maclaren from the Tendley Contract, copyrighted by the Program on Negotiation at Harvard Law School
Copies are available from the Teaching Negotiation Resource Center (TNRC), online at www.pon.or, by emait: tnrcelaw.harverd.edu, or by
10:47
W
O G 4) ENG
9+
28
25-05-2021
Transcribed Image Text:2 GE International Contract - Confidential Instructions for the GEII Senior Manager (SECURED) - Adobe Acrobat Pro File Edit View Window Help A Create - Customize 1/ 2 66.7% Tools Sign Comment GE International Contract Confidential Instructions for the GEII Senior Manager You are a senior manager in the GE International, Inc. (GEII) Information Management Operations (IMO). Your boss, the IMO general manager, has just given you a very difficult and challenging assignment. You have been asked to get GEII's expensive, technologically advanced, and utterly ineffective computer system to work as a tool for all departments. You and your team aren't expected to do the job yourselves; rather, your job is to find an expert who can customize and install new software and negotiate a contract with that expert. You have located an expert consultant who can perform the work, but the negotiations with the consultant are now deadlocked. Background Several years ago, GEII purchased a networked computer system intended to link all of its operating departments. It was hoped that with only one system, important information could be shared and analyzed more efficiently. Administrative and support staff could also move from one department to another without learning a new system in each department. Unfortunately, this networked computer system as it was originally designed no longer works for GEII. Most of the departments within GEII have developed special needs that require more specialized software; also, it has been very difficult for individual operating departments to administer the shared database. The GEII Executive Committee has agreed, finally, to purchase new customized software that will allow each department to adapt its programming to its own needs, and to manage its own information. The only good news in the entire situation is that, with some updates, the new software can run on the existing hardware. The general manager has asked you to find someone who can customize and install new software that will manage the production scheduling, engineering record keeping, order entry/shipping/invoicing, and warranty data tracking so essential to the business. In fact, you quickly identified a consultant who has earned an excellent reputation for custom computer programming; the same consultant can also do a fine job of creating user manuals and training the staff so that they can use the new system. This exercise was adapted by Duncan Maclaren from the Tendley Contract, copyrighted by the Program on Negotiation at Harvard Law School Copies are available from the Teaching Negotiation Resource Center (TNRC), online at www.pon.or, by emait: tnrcelaw.harverd.edu, or by 10:47 W O G 4) ENG 9+ 28 25-05-2021
2 GE International Contract - Confidential Instructions for the GEII Senior Manager (SECURED) - Adobe Acrobat Pro
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Your conversations with the computer consulting company team have been both friendly and
productive. They clearly know information management systems and have listened carefully as
you have described each department's particular needs. Together, you have put together a plan
that would accomplish the customized programming, software installation, user manual
preparation, and user training over the next four months.
However, a serious problem now threatens the entire contract with the computer consultant.
You were extremely surprised by the consultant's bid of $240,000 for this work. Perhaps
another part of GEII could bear such costs, but these are times of intense cost-reduction
pressure. By transferring funds from many of the operating departments within GEII, you have
been able to budget only $120,000 for this project. In fact, you had hoped to get the work done
for less than $120,000.
You have had no luck in getting the consultant to reduce his/her $240,000 bid. In fact, you have
recently discovered that this price does seem to be about 15 percent less than what it would
normally charge for this work. You are not nearly as impressed with the four other consulting
companies that your team has interviewed (and it seems as though they would all bid about the
same for this work).
Thus, you have agreed that it is worth one more meeting with your preferred consultant to see
if you can save this project. In the end, you may have to tell both the IMO general manager and
the GEII Executive Committee that the problem cannot be solved within your budget but make
your best effort to see if you can negotiate an agreement that would be acceptable to both
sides. You can still try to get the consultant to reduce his/her S240,000 bid, but it seems to be
as genuine as your $120,000 limit. This does not seem like a case in which dividing the
difference would work (in other words: 240,000 - 120,000 = 120,000/ 2 = 60,000; 120,000 +
60,000 = 180,000). $180,000 is more than you can pay and less than they are willing to accept.
Try to negotiate a best agreement on specific terms. However, because you do not have much
detailed information, it is all right if you negotiate a contingent agreement, subject to
confirming data or securing approval of the GEII Executive Committee. At least, see if you can
brainstorm a list of realistic ways to break this deadlock. On the other hand, if the discussions
make you feel that the computer consultant is being unreasonable, or that an agreement just
cannot be negotiated, you can decide to break off negotiations and not waste further time.
10:47
W
m O G 4) ENG
29
25-05-2021
Transcribed Image Text:2 GE International Contract - Confidential Instructions for the GEII Senior Manager (SECURED) - Adobe Acrobat Pro File Edit View Window Help A Create - Customize 2/ 2 66.7% Tools Sign Comment Your conversations with the computer consulting company team have been both friendly and productive. They clearly know information management systems and have listened carefully as you have described each department's particular needs. Together, you have put together a plan that would accomplish the customized programming, software installation, user manual preparation, and user training over the next four months. However, a serious problem now threatens the entire contract with the computer consultant. You were extremely surprised by the consultant's bid of $240,000 for this work. Perhaps another part of GEII could bear such costs, but these are times of intense cost-reduction pressure. By transferring funds from many of the operating departments within GEII, you have been able to budget only $120,000 for this project. In fact, you had hoped to get the work done for less than $120,000. You have had no luck in getting the consultant to reduce his/her $240,000 bid. In fact, you have recently discovered that this price does seem to be about 15 percent less than what it would normally charge for this work. You are not nearly as impressed with the four other consulting companies that your team has interviewed (and it seems as though they would all bid about the same for this work). Thus, you have agreed that it is worth one more meeting with your preferred consultant to see if you can save this project. In the end, you may have to tell both the IMO general manager and the GEII Executive Committee that the problem cannot be solved within your budget but make your best effort to see if you can negotiate an agreement that would be acceptable to both sides. You can still try to get the consultant to reduce his/her S240,000 bid, but it seems to be as genuine as your $120,000 limit. This does not seem like a case in which dividing the difference would work (in other words: 240,000 - 120,000 = 120,000/ 2 = 60,000; 120,000 + 60,000 = 180,000). $180,000 is more than you can pay and less than they are willing to accept. Try to negotiate a best agreement on specific terms. However, because you do not have much detailed information, it is all right if you negotiate a contingent agreement, subject to confirming data or securing approval of the GEII Executive Committee. At least, see if you can brainstorm a list of realistic ways to break this deadlock. On the other hand, if the discussions make you feel that the computer consultant is being unreasonable, or that an agreement just cannot be negotiated, you can decide to break off negotiations and not waste further time. 10:47 W m O G 4) ENG 29 25-05-2021
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