Q. if you were in Lata's situation what would you do to solve the problem ?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

A lady by the name of Lata has been working in an insurance company for the last 5 years, joins a fast moving consumer goods company. She is a very bright prospect and does outstandingly well in her training period of one year and her colleagues during that period also vouch for that fact. After one year of training, she is given charge of a small territory in which she does very well and is again praised by her colleagues and supervisors alike. She is then given charge of a much larger territory after a few months. Her supervisor after a time complains to the senior management that Lata has not been good at her job and is finding it difficult to handle her customers. Even the person in charge of overseeing Lata's training personally, reports that she is not performing well. Lata in turn complains that her job is going on perfectly well and if there are any complaints it's because she is being victimized in the male dominated atmosphere. The matter is then reported to the head office.

Q. if you were in Lata's situation what would you do to solve the problem ?

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Purchasing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning