Provide an excellent explanation of the concept of disruptive innovation and of strategies which have been developed in, and impacted on, the market sector, citing excellent examples; provide an excellent critical assessment of their impact in relation to the chosen theme, applying, with excellent justification, a range of referenced approaches, eg, competitor, risk and impact analysis, demonstrating excellent insights.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Provide an excellent explanation of the concept of disruptive innovation and of strategies which have been developed in, and impacted on, the market sector, citing excellent examples; provide an excellent critical assessment of their impact in relation to the chosen theme, applying, with excellent justification, a range of referenced approaches, eg, competitor, risk and impact analysis, demonstrating excellent insights.

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Disruptive Innovation used to refer to the technology whose application used to affect the way by which a market or any particular industry used to function. An instance of modern disruptive innovation can be the Internet, that altered in a significant way, how the companies performed business and that has a negative impact to the companies those were unwilling to adapt it.

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