Provide an action plan in the situation. 15-20 sentences
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Provide an action plan in the situation. 15-20 sentences

Transcribed Image Text:Equity Technologies Corporation, a business that offers warehouse facilities and services for
equipment, known what it means to be prepared. Located in Mobile Alabama, the company has
long had plans and procedures in place to counter the threat posed by hurricanes and other
severe weather. For instance, Equity Technologies promotes family and individual preparedness
and has set up a means of communicating with employees when dangerous weather threatens.
Employees carry laminated cards with contact information for supervisors and a voice recorded
call-in number with updates about the company's status.
But it was the risk Y2K-related disturbances that motivated Equity Technologies to get serious
about its disaster preparedness and business continuity plans. "We are a small company which
does business around the world. To be competitive, my clients must feel confident that we are
ready for everything," said Equity Technologies Corporation's President and CEO Cathy
Anderson-Giles. It wasn't hard to put together a plan, you just have to make it a priority."
First, the company identified workers to serve as the contacts for the 72 employee operations.
These key contacts, then, established safety and security teams which analyzed Equity
Technologies Corporation's entire emergency process.
The teams realized that communication between the company and the outside world was the
single most important operational factors in an emergency. As a result, Equity Technologies
purchased generators to power their phone system during utility outages and trained co-workers
to set them up within seven minutes. Not only does the company have emergency plans and
procedures in place, it has made a commitment to review the plans and tools each year at the
start of the hurricane season. "We have the annual review on our corporate calendar," said
Anderson-Giles. "Being prepared means being ready for any kind of emergency, be it hurricane,
utility disruption, or manmade disaster."
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