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Business
Marketing
Profile This section provides an overview of the industry and market segment. Market size. Growth trends. Strength of major firms. Significant industry trends.

Profile This section provides an overview of the industry and market segment. Market size. Growth trends. Strength of major firms. Significant industry trends.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assignment Description and Instructions:

As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company).

Key Elements of the Business Plan

                            Business and Industry Profile

This section provides an overview of the industry and market segment.

  • Market size.
  • Growth trends.
  • Strength of major firms.
  • Significant industry trends.
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