Source: www.Jessicalynette.comPRODUCTPRICEWhat is your product?Why do people need yourproduct?How do you price your productgive at least two factors toconsider?Draw your product and labelit HERE!PLACEPROMOTIONWhere are you going to sellyour product?In what way you aregoing to promote yourproduct?

Marketing mix is a strong tool used by every marketers to take marketing decisions around various…

Answered: PRODUCT PRICE What is your product? Why…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Give an example of the unique selling proposition for three of your favourite brands?
A company has a new product that is in the market introduction stage of the product life cycle. What distribution channel decision needs to be made at this point? Multiple Choice Focus should be on Promotion, not Place. All distribution channels should be considered at this point. Distribution should be limited and selective. Distribution should be widespread and intensive. Focus should be on Product, not Place.
In your own understanding, Explain briefly the role of the Product life cycle model in Marketing Management? Please share own your thoughts and use your own words. Thank you
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Marketing Mix choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy ; * In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? * What role, if any, did packaging play in your selection of this product? Why? * Evaluate the quality of the product in terms of quality level and product consistency * * Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…
Which geographic region’s market segment puts the most importance on price?
Suppose you are marketing team head or leader of a renowned pharmaceutical company. Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole. But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product? Or what is your strategies or advertisement techniques to market your product to grab the existing market?
Suppose you are launching a new product(Medicine), generic name is Pentoprazole. What are the marketing strategy, advertisement techniques or how you can market your product? Please answer at your own words.
This is your first time advertising your own ice cream flavors. How will you begin pricing your first ever ice cream flavors against other competitors? Describe what type of retailing strategy is the best choice for your product and primary target market? Consider your current placement on the product life cycle when determining your retailing strategy.
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PRODUCT PRICE What is your product? Why do people need your product? How do you price your product give at least two factors to consider? Draw your product and label it HERE! PLACE PROMOTION Where are you going to sell your product? In what way you are going to promote your product?