What does Marketing or selling costs include?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
What does Marketing or selling costs include?
Expert Solution
Step 1
The process of creating new products, exchanging and communicating the ideas, delivering the product, which has the value for clients, and the customer is known as marketing. The marketing includes different concepts namely
1) Product Concept
2) Selling Concept
3) Marketing Concept
4) Societal and Marketing Concept
5) Production Concept
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