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How do you decide amongst all the available commercial programs? To what criteria should you hold yourself?
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- Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted. What compels you to choose one brand over another?What is a package?
- If your target market are teenagers, What do they need? What do they want? What products can you offer them? What services can you offer them?Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?
- What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.What is actually marketing mix? How does it relate to product and price? What is the target market?