Prepare a proposal for an innovation (product/service/operational/social) "I chose Natural Language Expert System" A. The Innovation (Approx. 500 words) Approach this as if it were a written “Elevator Pitch”, i.e. you have ~3 minutes to pitch your idea. This means that you need to get the idea across succinctly. You must include the following: A.1. Discussion of the general Problem/Opportunity being tackled, including stakeholders. A.2. Description of your innovation (i.e. How it works!) A.3. Analysis of the unique selling/value proposition (Uniqueness of your idea compared to the current context) A.4. Description and evaluation of resources needed to make this innovation happen (e.g. equipment, materials, skills, partnerships, etc.) A.5. Explanation of how to engage stakeholders with this innovation (e.g. pre: consultation to refine the innovation, post: raising awareness). Split your word count approximately equally between each of the 5 sections. Include illustrations to help explain your innovation
Prepare a proposal for an innovation (product/service/operational/social) "I chose Natural Language Expert System" A. The Innovation (Approx. 500 words) Approach this as if it were a written “Elevator Pitch”, i.e. you have ~3 minutes to pitch your idea. This means that you need to get the idea across succinctly. You must include the following: A.1. Discussion of the general Problem/Opportunity being tackled, including stakeholders. A.2. Description of your innovation (i.e. How it works!) A.3. Analysis of the unique selling/value proposition (Uniqueness of your idea compared to the current context) A.4. Description and evaluation of resources needed to make this innovation happen (e.g. equipment, materials, skills, partnerships, etc.) A.5. Explanation of how to engage stakeholders with this innovation (e.g. pre: consultation to refine the innovation, post: raising awareness). Split your word count approximately equally between each of the 5 sections. Include illustrations to help explain your innovation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a) Prepare a proposal for an innovation (product/service/operational/social) "I chose Natural Language Expert System"
A. The Innovation (Approx. 500 words)
Approach this as if it were a written “Elevator Pitch”, i.e. you have ~3 minutes to pitch your idea. This means that you need to get the idea across succinctly. You must include the following:
A.1. Discussion of the general Problem/Opportunity being tackled, including stakeholders.
A.2. Description of your innovation (i.e. How it works!)
A.3. Analysis of the unique selling/value proposition (Uniqueness of your idea compared to the current context)
A.4. Description and evaluation of resources needed to make this innovation happen (e.g. equipment, materials, skills, partnerships , etc.)
A.5. Explanation of how to engage stakeholders with this innovation (e.g. pre: consultation to refine the innovation, post: raising awareness).
Split your word count approximately equally between each of the 5 sections.
Include illustrations to help explain your innovation
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