You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence. concepts should be on 'Cross National Management'

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations.

Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

concepts should be on 'Cross National Management'

 

 

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