Which three (choose all three) of the following arguments are often used to support franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little direct investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O C. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting from the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do
Which three (choose all three) of the following arguments are often used to support franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little direct investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O C. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting from the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which three (choose all three) of the following arguments are often used to support franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little direct investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O C. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting from the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do
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