Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
V1. Please answer the following questions about Dunkin Donuts without PLAGIARISM:-
1) Market coverage strategy of Dunkin Donuts and why?
2) Provide suggestions so if Dunkin Donuts needs to adapt or standardise its product in the new market and why? How should they implement their packaging and labelling for the new market?
3) What communication strategies should Dunkin Donuts consider specifically for this new market?
4) What is the most applicable distribution strategy that Dunkin Donuts should consider for this new market? And why?
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