Peugeot Citroen Automotive (PCA) is a well-known automobile manufacturer in Kuala Lumpur. Recently, the company's revenue growth dropped from 18% to 7% and sales have declined with the growing popularity of other automobile manufacturers. The company newly appointed chief executive officer, Mr. Imparato plans to turn around its business as part of a three-year plan to return to profit. He was anticipating that new technology and new way of doing business will be required for this business major changes. One of his major challenges is to enhance employees' innovativeness and creativity in order to successfully transform PCA to be the number one automobile manufacturer in the world by year 2020. Discuss in detail the rational approach that can be applied by Mr. Imparato to successfully transform PCA to be the number one automobile manufacturer in the world by the year 2020
Peugeot Citroen Automotive (PCA) is a well-known automobile manufacturer in Kuala Lumpur. Recently, the company's revenue growth dropped from 18% to 7% and sales have declined with the growing popularity of other automobile manufacturers. The company newly appointed chief executive officer, Mr. Imparato plans to turn around its business as part of a three-year plan to return to profit. He was anticipating that new technology and new way of doing business will be required for this business major changes. One of his major challenges is to enhance employees' innovativeness and creativity in order to successfully transform PCA to be the number one automobile manufacturer in the world by year 2020. Discuss in detail the rational approach that can be applied by Mr. Imparato to successfully transform PCA to be the number one automobile manufacturer in the world by the year 2020
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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1. Peugeot Citroen Automotive (PCA) is a well-known automobile manufacturer in Kuala Lumpur. Recently, the company's revenue growth dropped from 18% to 7% and sales have declined with the growing popularity of other automobile manufacturers. The company newly appointed chief executive officer, Mr. Imparato plans to turn around its business as part of a three-year plan to return to profit. He was anticipating that new technology and new way of doing business will be required for this business major changes. One of his major challenges is to enhance employees' innovativeness and creativity in order to successfully transform PCA to be the number one automobile manufacturer in the world by year 2020. Discuss in detail the rational approach that can be applied by Mr. Imparato to successfully transform PCA to be the number one automobile manufacturer in the world by the year 2020.
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