The last few years have witnessed some rapid changes in consumer interests concerning the popular sitcom Friends that has continued to provide absolute entertainment to millions of fans worldwide. One of the famous achievements has seen a successful establishment of a real Central Perk at the heart of New York City (https://www.looper.com/418411/friends-the-untold-truth-of-central-perk/). Located at 199 Lafayette St. at the corner of Broome Street, this iconic space features a coffee shop and a museum that is well documented with historical arrays of Friends show’s props and souvenirs. It is a beautiful place to visit for tour enthusiasts, who would love to have a firsthand experience with some popular items that were characteristic of this now-legendary TV show. This location adds to the marketing of the show through experience. In the light of such initiatives mentioned above, what do you think will be the experience marketing strategy for a standalone fine dining restaurant?
The last few years have witnessed some rapid changes in consumer interests concerning the popular sitcom Friends that has continued to provide absolute entertainment to millions of fans worldwide. One of the famous achievements has seen a successful establishment of a real Central Perk at the heart of New York City (https://www.looper.com/418411/friends-the-untold-truth-of-central-perk/). Located at 199 Lafayette St. at the corner of Broome Street, this iconic space features a coffee shop and a museum that is well documented with historical arrays of Friends show’s props and souvenirs. It is a beautiful place to visit for tour enthusiasts, who would love to have a firsthand experience with some popular items that were characteristic of this now-legendary TV show. This location adds to the marketing of the show through experience.
In the light of such initiatives mentioned above, what do you think will be the experience marketing strategy for a standalone fine dining restaurant?
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