Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
100%
Other factors and variables that can be added to this questionnaire
![9:02 P O ņ
4G+
Variable
4
3
2
1
1. Social media
platform enables
us to engage with
Interactivity
our customers in
a more interactive
manner.
2. Social media
platform provides
an interactive
mechanism for
co-creating value
with our
audience.
3. Social media
platform have the
ability to engage
customers via
mentions and
replies with
content-
controlled
messages.
1. The use of social
Cost-
effectiveness
media to
significantly
reduce marketing
communications
costs.
2. Social media
platform reduces
marketing,
branding, and
customer service
costs.
3. We find social
media to be more
effective than
traditional media.
1. The business
Compatibility
processes and
operations are
compatible with
social media.
2. It is simple to
integrate social
media into our
department's
existing
strategies.
3. The social media
platforms we've
chosen are
compatible with
our current
information
technology
infrastructure.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F760be6e2-2e3b-46ee-a6af-c3e40efcfa86%2F89372193-3c81-4afd-b327-09532dedccfb%2Fhjgzedx_processed.jpeg&w=3840&q=75)
Transcribed Image Text:9:02 P O ņ
4G+
Variable
4
3
2
1
1. Social media
platform enables
us to engage with
Interactivity
our customers in
a more interactive
manner.
2. Social media
platform provides
an interactive
mechanism for
co-creating value
with our
audience.
3. Social media
platform have the
ability to engage
customers via
mentions and
replies with
content-
controlled
messages.
1. The use of social
Cost-
effectiveness
media to
significantly
reduce marketing
communications
costs.
2. Social media
platform reduces
marketing,
branding, and
customer service
costs.
3. We find social
media to be more
effective than
traditional media.
1. The business
Compatibility
processes and
operations are
compatible with
social media.
2. It is simple to
integrate social
media into our
department's
existing
strategies.
3. The social media
platforms we've
chosen are
compatible with
our current
information
technology
infrastructure.
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