One of the interesting things with Starbucks would be the focus on providing a great experience for customers, which is actually something beyond just the taste of the coffee products.  Do you think this is something that could be controlled as well if they were franchised?  Explain.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.