ofitable to the firms but different ategies will be required. If you were marketer of a multinational firm lling computers in the emerging arkets, how would you market your oducts to these two segments Fferently? Briefly discuss the Fferences in branding, product, icing, distribution and promotion.
ofitable to the firms but different ategies will be required. If you were marketer of a multinational firm lling computers in the emerging arkets, how would you market your oducts to these two segments Fferently? Briefly discuss the Fferences in branding, product, icing, distribution and promotion.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
9
![Multinational firms doing business in
emerging markets often encounter the
following dilemma: there are an
increasing number of middle-class
consumers who are interested in high-
quality Western products but at the
same time, the majority of the
consumers have limited purchase
power and cannot afford these goods.
In fact, both segments can be
profitable to the firms but different
strategies will be required. If you were
a marketer of a multinational firm
selling computers in the emerging
markets, how would you market your
products to these two segments
differently? Briefly discuss the
differences in branding, product,
pricing, distribution and promotion.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F4ccd6113-db4b-4db4-b30e-8c8a43e918e2%2F73d5caec-e449-4bec-8888-6dac708d1266%2Fmx4ol8u_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Multinational firms doing business in
emerging markets often encounter the
following dilemma: there are an
increasing number of middle-class
consumers who are interested in high-
quality Western products but at the
same time, the majority of the
consumers have limited purchase
power and cannot afford these goods.
In fact, both segments can be
profitable to the firms but different
strategies will be required. If you were
a marketer of a multinational firm
selling computers in the emerging
markets, how would you market your
products to these two segments
differently? Briefly discuss the
differences in branding, product,
pricing, distribution and promotion.
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