Note: Kindly answer nos. 4-7 only. Thank you 1. Did Netflix underestimate the pushback from their price increase? 2. Did Netflix underestimate the bad publicity from their new pricing structure? 3.Did Netflix underestimate the number of subscription cancellations that resulted from their new pricing structure? 4. Is Netflix actually correct in moving from mail order distribution to online streaming? 5. Did Netflix implement too quickly? 6. Can Netflix compete with Amazon Prime? 7. Make a SWOT and PEST analysis of Netflix, Inc
Note: Kindly answer nos. 4-7 only. Thank you 1. Did Netflix underestimate the pushback from their price increase? 2. Did Netflix underestimate the bad publicity from their new pricing structure? 3.Did Netflix underestimate the number of subscription cancellations that resulted from their new pricing structure? 4. Is Netflix actually correct in moving from mail order distribution to online streaming? 5. Did Netflix implement too quickly? 6. Can Netflix compete with Amazon Prime? 7. Make a SWOT and PEST analysis of Netflix, Inc
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Note: Kindly answer nos. 4-7 only. Thank you
1. Did Netflix underestimate the pushback from their price increase?
2. Did Netflix underestimate the bad publicity from their new pricing structure?
3.Did Netflix underestimate the number of subscription cancellations that resulted from their new pricing structure?
4. Is Netflix actually correct in moving from mail order distribution to online streaming?
5. Did Netflix implement too quickly?
6. Can Netflix compete with Amazon Prime?
7. Make a SWOT and PEST analysis of Netflix, Inc.
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