1. What good did Mr. Sanchez specialize in? What was his reason? What are some examples of specialization in the global context? Are there particular regions or countries that have historically specialized in a product or group of products? What are the reasons for that historic specialization? Are there regions or countries that have only recently begun to specialize in a product or group of products? What changes in technology, trade, or other areas do you think lead to this specialization? 2. What types of decisions did Mr. Sanchez make? What types of actions did the government take? How did those decisions or actions affect the success or failure of the business? What factors might have led Mr. Sanchez to make a decision other than the one he chose? How would access to information affect the decisions made by Mr. Sanchez?

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1. What good did Mr. Sanchez specialize in? What was his reason?

What are some examples of specialization in the global context? Are there particular regions or countries that have historically specialized in a product or group of products? What are the reasons for that historic specialization? Are there regions or countries that have only recently begun to specialize in a product or group of products? What changes in technology, trade, or other areas do you think lead to this specialization?

2. What types of decisions did Mr. Sanchez make? What types of actions did the government take?

How did those decisions or actions affect the success or failure of the business? What factors might have led Mr. Sanchez to make a decision other than the one he chose? How would access to information affect the decisions made by Mr. Sanchez?

-+ 60%
Sanchez Electronic Devices-A Case Study
Roberto Sancbez worked for 20 years as an engineer and manager in a factory in
Dearbom, Michigan After he left the company, he had a number of decisions to make
such as: What would he make? Where would he locate his factory? Where would he sell
his product?
After extensive research, Mr. Sanchez detemined that he would build a small factory
making a newproduct a small tool useful for making personalized computer
identification tags. Mr. Sanchez had experience in this sort of product, and bad many
fiends in the United States and overseas who might be interested in the device. He built
his factory in the middle of Cleveland, Ohio, where he knew he could get raw materials
cheaply, the wvorkers he would hire would be well-educated and hard-working, and
transportation and communication networks would help him sell his device wherever it
was Wanted
Mr. Sanchez prospered for many years. Although he sold most of his devices in the first
few years to local computer dealers, over time be found the greatest interest in Japan and
India for his product. Eventually, most of Mr. Sanchez' devices were exported to these
countries. His factory expanded its production, and he and his employees were amply
rewarded.
Although competitors in these countries tried to make similar devices and sell them, no
one could match Mr. Sanchez' quality nor the service be provided. In addition, because
the United States was in a recession at the time, the U.S. dollar was not worth as much
overseas (compared to other currencies). A weak dollar meant that foreign purchasers
would get more for their money, and they were therefore eager to do business with
American exporters. American business people, on the other hand, could not import as
much as they wvould have liked because their money was not worth as much in these
countries.
A dilemma faced Mr. Sanchez, however, over the next few years. The continued success
of his device encouraged others to make similar devices, and though not of the same
quality, they forced him to lower prices in order to compete more effecuvely. N lany of
the workers had been with Mr. Sanchez since the beginning and their pay had been raised
to the point where he had a hard time making much profit. Finally, as the U.S. economy
they could not make as much money reselling the items in their stores. In response to
these challenzes. Mr. Sanchez tmed to find a way to lower hs costs. Otheryee, he would
have loet monev and been forced to close down his business,
Throughout the development of his business, Mr. Sanchez had kept a close eve on
govemment trade poicies. Early on, the govemment encouragedM. Sanchez by helping
him make busimess conmecticns in Japan and India. The govemment forcedimporters
with derices eimilar to r. Sanchez to pay a mall tax on each item broueht nto the
Transcribed Image Text:-+ 60% Sanchez Electronic Devices-A Case Study Roberto Sancbez worked for 20 years as an engineer and manager in a factory in Dearbom, Michigan After he left the company, he had a number of decisions to make such as: What would he make? Where would he locate his factory? Where would he sell his product? After extensive research, Mr. Sanchez detemined that he would build a small factory making a newproduct a small tool useful for making personalized computer identification tags. Mr. Sanchez had experience in this sort of product, and bad many fiends in the United States and overseas who might be interested in the device. He built his factory in the middle of Cleveland, Ohio, where he knew he could get raw materials cheaply, the wvorkers he would hire would be well-educated and hard-working, and transportation and communication networks would help him sell his device wherever it was Wanted Mr. Sanchez prospered for many years. Although he sold most of his devices in the first few years to local computer dealers, over time be found the greatest interest in Japan and India for his product. Eventually, most of Mr. Sanchez' devices were exported to these countries. His factory expanded its production, and he and his employees were amply rewarded. Although competitors in these countries tried to make similar devices and sell them, no one could match Mr. Sanchez' quality nor the service be provided. In addition, because the United States was in a recession at the time, the U.S. dollar was not worth as much overseas (compared to other currencies). A weak dollar meant that foreign purchasers would get more for their money, and they were therefore eager to do business with American exporters. American business people, on the other hand, could not import as much as they wvould have liked because their money was not worth as much in these countries. A dilemma faced Mr. Sanchez, however, over the next few years. The continued success of his device encouraged others to make similar devices, and though not of the same quality, they forced him to lower prices in order to compete more effecuvely. N lany of the workers had been with Mr. Sanchez since the beginning and their pay had been raised to the point where he had a hard time making much profit. Finally, as the U.S. economy they could not make as much money reselling the items in their stores. In response to these challenzes. Mr. Sanchez tmed to find a way to lower hs costs. Otheryee, he would have loet monev and been forced to close down his business, Throughout the development of his business, Mr. Sanchez had kept a close eve on govemment trade poicies. Early on, the govemment encouragedM. Sanchez by helping him make busimess conmecticns in Japan and India. The govemment forcedimporters with derices eimilar to r. Sanchez to pay a mall tax on each item broueht nto the
United States. This tariff increased the cost of the foreign goods, and helped Mr. Sanchez
in the early days of his business.
Over time, bowever, U.S mporters began to complain about these taniffs. These
Importers claimed that the tariffs not only raised the cost of the devices made overseas,
but since Mr Sanchez could not make enouzh of the products in thbe United States,
Americans vwere not able to get as many of the devices as they needed. The U.S.
Bovermment eventually decided that, althouzh Mr. Sanchez deserved to make a profit.
based on his hard work, American buvers should not have to suffer with the high import
tariff. The goremment, therefore, eliminated the tariff
Mr. Sanchez faced a real crsis, His sales to other countres were dropping rapidly
because his device was no longer that inexpensire and Indian and Japanese busbess
people had started to match his quality. Furthermore, hbis sales in the United States were
no longer assured because now the Indian and Japanese devices were being sold in the
United States for less than he could afford to make them.
Althouzh MMr. Sanchez could not change the govemment's decision to reduce the tarif
he could make some decisions to help his company. After looking at the facts, Mr.
Sanchez rearetfully closed his factory in Cleveland and opened a new one in Ciudad
Juarez, Mexico, just over the border from El Paso, Texas. He found that he could pay
skalled workers half of what he had to pav in Cleveland. He also decided to reduce the
With these substantial changes, Nr. Sanchez was able to reduce his costs. make a small
profit, and stayn the business he loved.
Transcribed Image Text:United States. This tariff increased the cost of the foreign goods, and helped Mr. Sanchez in the early days of his business. Over time, bowever, U.S mporters began to complain about these taniffs. These Importers claimed that the tariffs not only raised the cost of the devices made overseas, but since Mr Sanchez could not make enouzh of the products in thbe United States, Americans vwere not able to get as many of the devices as they needed. The U.S. Bovermment eventually decided that, althouzh Mr. Sanchez deserved to make a profit. based on his hard work, American buvers should not have to suffer with the high import tariff. The goremment, therefore, eliminated the tariff Mr. Sanchez faced a real crsis, His sales to other countres were dropping rapidly because his device was no longer that inexpensire and Indian and Japanese busbess people had started to match his quality. Furthermore, hbis sales in the United States were no longer assured because now the Indian and Japanese devices were being sold in the United States for less than he could afford to make them. Althouzh MMr. Sanchez could not change the govemment's decision to reduce the tarif he could make some decisions to help his company. After looking at the facts, Mr. Sanchez rearetfully closed his factory in Cleveland and opened a new one in Ciudad Juarez, Mexico, just over the border from El Paso, Texas. He found that he could pay skalled workers half of what he had to pav in Cleveland. He also decided to reduce the With these substantial changes, Nr. Sanchez was able to reduce his costs. make a small profit, and stayn the business he loved.
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