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N5    Sergio and his business partner Karen are planning to create a new website for their newly created business in fashionable jewelry. They have a relatively large budget for a small company and are willing to spend around 100.000 dollars to launch their new business. You are in charge of their digital marketing. Tell them which marketing communication channels they should use and how they should use these channels to promote their business.

N5    Sergio and his business partner Karen are planning to create a new website for their newly created business in fashionable jewelry. They have a relatively large budget for a small company and are willing to spend around 100.000 dollars to launch their new business. You are in charge of their digital marketing. Tell them which marketing communication channels they should use and how they should use these channels to promote their business.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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N5 

 

Sergio and his business partner Karen are planning to create a new website for their newly created business in fashionable jewelry. They have a relatively large budget for a small company and are willing to spend around

100.000

dollars to launch their new business. You are in charge of their digital marketing. Tell them which marketing communication channels they should use and how they should use these channels to promote their business.

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