“Most SME owner/managers have limited knowledge in the area of strategic planning. Some indicated that they do not plan because of the size of the business.” “Some admitted that they still possess the traditional based thinking where most business decisions are based on intuition.” Majama and Magang, 2017a. The above may be attributable to lack or poor strategy formulation. Illustrate your understanding of strategy formulation by articulating the four options of growth rate of a general market and the company’s competitive position. (10 marks).

Principles of Management
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ISBN:9780998625768
Author:OpenStax
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Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 10CRQ: How does strategic analysis help a firm develop its own strategic position? Why should that position...
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“Most SME owner/managers have limited knowledge in the area of strategic planning. Some 
indicated that they do not plan because of the size of the business.” 
“Some admitted that they still possess the traditional based thinking where most business decisions 
are based on intuition.” Majama and Magang, 2017
a. The above may be attributable to lack or poor strategy formulation. Illustrate your 
understanding of strategy formulation by articulating the four options of growth rate of a 
general market and the company’s competitive position. (10 marks).

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