McDonald's obtains customer feedbackthrough online application to alter itsproduct offerings. For example, manycustomers were concerned with theabsence of healthy and organic food itemson its menu. So, McDonald's took thatfeedback into account and added healthyitems on the menu, such as apple slices.Research helps McDonald's' managers tomake decisions based on gut feelings. *TrueFalse

Marketing research is a systematic practice of collecting data and analysing the same for deriving…

Answered: McDonald's obtains customer feedback…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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