Answer these questions as if you are taking over AMC and are promoting a newer and better version of AMCChoose different ways to promote A newer better AMCMarketing plan project and AMC is a company i chose to make better What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content ofthe promotion for each element and create promotion mockups. For example, if youdecide to use pioneering advertising, create a storyboard for the ad. If you are usingyour organization’s social media platforms, create social media mockups.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Answer these questions as if you are taking over AMC and are promoting a newer and better version of AMC

Choose different ways to promote A newer better AMC

Marketing plan project and AMC is a company i chose to make better

What are the promotion objectives?

What is the budget for the promotion? Provide your reasoning.

What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning.

For the above promotional elements you chose, please come up with the content of

the promotion for each element and create promotion mockups. For example, if you

decide to use pioneering advertising, create a storyboard for the ad. If you are using

your organization’s social media platforms, create social media mockups.

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