Marketing Intellegence Systems what are three examples of external marketing intellegence systems a company can use to gather information about their business
Marketing Intellegence Systems what are three examples of external marketing intellegence systems a company can use to gather information about their business
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing Intellegence Systems
what are three examples of external marketing intellegence systems a company can use to gather information about their business?
Expert Solution
Introduction
A business needs accurate and complete data from the market to make various sound decisions. Without this data, the decisions made will lead to failure. For this the business uses marketing intelligence system where they carry out the research.
This research is carried out by themselves or through third party delegation. For this the firm can collect primary or secondary data. Here primary data is collected fresh from the prospects themselves while secondary data is collected by scanning through the existing research made in the past.
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