Why should firms seek to sell products and services to the same customers many times, rather than constantly finding new customers? Name two tactics that can help marketing managers to achieve this goal.

Why should firms seek to sell products and services to the same customers many times, rather than constantly finding new customers? Name two tactics that can help marketing managers to achieve this goal.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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