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How relevant is the traditional marketing mix theory, when deploying your business over the Internet.
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- Why is it necessary to regularly adjust a businesses marketing plan?The marketing mix refers to the set of tactical tools or elements that a company uses to promote its products or services to its target market. Explain FOUR (4) components of the marketing mix.How is service marketing different from product marketing? Explain and Give examples.
- Why do the most successful e-commerce companies, such as Amazon.com, use online marketing mix strategies?Discuss the basic elements of the marketing concept.Which businesses in your area use this philosophy?Explain whyDescribe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor differ from those offered by a chemist regarding these characteristics?