Marini Meal Kits is looking for new customers in the Chicago metro area. AcrossMarini's current 7,300 customers in the Chicago metro area, average customerlifetime value is $673. Marini believes there are an additional 59,400 prospectivecustomers in the area. A list company is offering Marini a list of 450 potentialprospects in the Chicago area. Marini Meal Kits guesses that there is a 22% chanceof turning each of these prospects into a customer. What is the VALUE OF ONE OFTHESE PROSPECTS to Marini Meal Kits? (Rounding: penny / two decimal places.)

Value of one of the prospect = Total lifetime value of the new customers from the prospect base ÷…

Answered: Marini Meal Kits is looking for new…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The following table gives the number of pints of type A blood used at Damascus Hospital in the past 6 weeks: Week of Pints Used August 31 360 September 7 370 September 14 412 September 21 383 September 28 371 October 5 371 a) The forecasted demand for the week of October 12 using a 3-week moving average= {__] Pints (round your response to two decimal places).
Cafe Michigan 's manager, Gary Stark, suspectsthat demand for mocha latte coffees depends on the price beingcharged. Based on historical observations, Gary has gathered thefollowing data, which show the numbers of these coffees sold oversix different price values:Using these data, how many mocha latte coffees would be forecastto be sold according to simple linear regression if the priceper cup were $2.80?
XYZ work in a small electric business in Basrah city. He had a sunshine controller device. He had to decide how to market his idea, and in the short term, his options could be summarised as selling the device locally, selling nationally through a website, entering a partnership with an existing company or selling the patent. His returns depended on demand, which he described as high, medium, or low. Using this simple model, he developed the matrix of potential annual gains shown below: Options Demand High Medium Low Market locally 60 90 45 Use website 23 90 78 Partnership 12 25 89 Sell patent 30 30 30 Identify the decision taken under the following approaches: (1) Equal probability (2) Regret (3) Hurwicz criterion. Note: The decision maker's degree of Pessimistic (a) is 0.3.
H2.
The following table shows quarterly sales (in thousand units) for a product over 4 years. The overall sales average for the entire 4 years is 166.125 (thousand units). Fill in the missing values assuming there is no trend. Round seasonal indexes to 4 decimal places. Report Averages accurate to at most 2 decimal places. Report Actual sales ('000) accurate to the nearest integer. Year Year Seasonal Year 1 Year 2 Average 4 Index Quarter 205 211 182 1.1768 1 Quarter 152 170 158 156 2 Quarter 182 190 198 193 3 Quarter 128 112 113 0.7178 4
The manager wants to forecast the month 6's sales using the following historical data: Months Month 1 Month 2 Month 3 Month 4 Month 5 Sales 20 25 32 35 38 Please use the weight 0.45 for Month 5, weight 0.25 for Month 4, weight 0.2 for Month 3, and weight 0.1 for Month 2 to use the weighted moving average to forecast the demand of Month 6. Month 5 = 0.1*(25) +0.2*(32) + .25* (35) divided by 0.1 +0.2 +1.25 -17.65/0.55 = 32.09 Month 6= 0.1* (25) +0.2* (32) +0.25 (35) +0.45* (38) divided by 0.1 +0.2+0.45 = 34.75
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The president of a small chain of women’s clothing stores was concerned about a four-year trend of decreasing profits. The stores have been characterized as being rather conservative over the years with respect to their product line, store decor, and advertising. They have consistently avoided trendy clothes, for example. Their market is now becoming extremely competitive because several aggressive fashion stores are expanding and are aiming at the young, fashion-conscious buyer. As a result of this competition and the disappointing profit trend, the president is considering making the product line appear less conservative and more oriented toward the young buyer. Before making such a risky change, the president feels it prudent to conduct some marketing research to learn the exact status of his chain. What should be the research purpose? Compose a set of research questions that would be helpful.

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