Like many newspapers, The New York Times has struggled to attract younger viewers and retain subscribers. What other types of technologies could help older brands like the Times connect with new customers? The New York Times has been experiencing double-digit increases in the number of digital subscribers it has. However, the company has seen its digital advertising revenues drop. How can this happen?

Like many newspapers, The New York Times has struggled to attract younger viewers and retain subscribers. What other types of technologies could help older brands like the Times connect with new customers? The New York Times has been experiencing double-digit increases in the number of digital subscribers it has. However, the company has seen its digital advertising revenues drop. How can this happen?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 2DYMP

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Like many newspapers, The New York Times has struggled to attract younger viewers and retain subscribers. What other types of technologies could help older brands like the Times connect with new customers?
The New York Times has been experiencing double-digit increases in the number of digital subscribers it has. However, the company has seen its digital advertising revenues drop. How can this happen?

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