Krispy Kreme in South Australia is interested in how people respond to their two new Australia Day donut varieties of Lamington and Vanilla Slice. Their research provider has suggested the following two research designs. Hand out free samples to students at the City West Campus of the University of South Australia and ask for feedback by completing a short paper survey.   Conduct a short online survey amongst shoppers in Adelaide who have a registered online shopping account with Krispy Kreme. 1. Discuss one strength and one limitation for EACH of these two research designs in terms of either the  broad research approach, method that is used, or sample that will be reached. Make sure your discussion is justified in terms of how well the research objective will be met. (You should have two strengths and two weaknesses discussed in total)   Discuss one strength and one limitation for EACH of these two research designs in terms of either the broad research approach, method that is used, or sample that will be reached. Make sure your discussion is justified in terms of how well the research objective will be met. (You should have two strengths and two weaknesses discussed in total) Which of the two research designs would you choose and why? Is there anything that you would suggest to improve your chosen option’s ability to meet the research objective?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Krispy Kreme in South Australia is interested in how people respond to their two new Australia Day donut varieties of Lamington and Vanilla Slice. Their research provider has suggested the following two research designs.

Hand out free samples to students at the City West Campus of the University of South Australia and ask for feedback by completing a short paper survey.  
Conduct a short online survey amongst shoppers in Adelaide who have a registered online shopping account with Krispy Kreme. 1. Discuss one strength and one limitation for EACH of these two research designs in terms of either the  broad research approach, method that is used, or sample that will be reached. Make sure your discussion is justified in terms of how well the research objective will be met. (You should have two strengths and two weaknesses discussed in total)

Discuss one strength and one limitation for EACH of these two research designs in terms of either the broad research approach, method that is used, or sample that will be reached. Make sure your discussion is justified in terms of how well the research objective will be met. (You should have two strengths and two weaknesses discussed in total)
Which of the two research designs would you choose and why? Is there anything that you would suggest to improve your chosen option’s ability to meet the research objective?

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