Khumo Logistics, is determined to minimise their total cost of Logistics. They have decided to start minimising costs associated with logistic activities. Identify the six logistic activities and clearly explain with relevant examples, what Khumo Logistics will be doing to minimise their total logistics costs, without losing their market share or their customers.
Khumo Logistics, is determined to minimise their total cost of Logistics. They have decided to start minimising costs associated with logistic activities. Identify the six logistic activities and clearly explain with relevant examples, what Khumo Logistics will be doing to minimise their total logistics costs, without losing their market share or their customers.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Your company, Khumo Logistics, is determined to minimise their total cost of Logistics. They have
decided to start minimising costs associated with logistic activities. Identify the six logistic
activities and clearly explain with relevant examples, what Khumo Logistics will be doing to
minimise their total logistics costs, without losing their market share or their customers.
Expert Solution
Step 1: Introduction
In the competitive 21st century market, firms must combine cost efficiency and quality services to maintain market share and consumer loyalty. Logistics firms prioritize operational efficiency. Khumo Logistics, an industry leader, understands the necessity of lowering logistics costs. We've chosen six logistical tasks to reach this goal.
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