WhereIsMyTransport will have to ensure they have a strong logistical framework. Explain the relationship and importance of the logistics/marketing interface to where is my transport. "WherelsMyTransport started in South Africa, focused on becoming a central source ofaccurate and rellable public transport data for high-growth markets. We're thrilled to welcomeNaspers as an Investor as our joumey continues In megacities across the Majority World."A new productThe unique mobility tech startup has launched Its first consumer product Rumbo In LatinAmerica.Rumbo is the first to provide network Information from all modes of public transport in thismarket and has over 100 000 users and delvered over 750,000 real-time network alerts sinceIts launch in Mexico City in November 2020.The app wll be launched in Lima, Peru later this year.Source: (Ishani, 2021)WherelsMyTransport is a start up In Cape Town They are currentiy expanding and have contactedyou to advise them on a number of business-related matters. Read the case study below and answer the questions that follow.Cape Town-founded mobility tech startup WherelsMyTransport has secured R42-mllon Infunding from Naspers. This Investment forms part of R201-milon funding round led by NaspersFoundry, Cathay Africinvest Innovation Fund, and SBI Investment.WherelsMyTransport has secured R42-milon In funding from NaspersPhuthi Mahanyele-Dabengwa, South Africa CEO of Naspers comments on the Importance ofsupporting Innovations that address mobility Issues."Moblity remalns an obstacie for billons of people In high-growth markets across the world. OurInvestment In WherelsMyTransport is a testimony of our bellef that great Innovation and techtalent is found In South Africa, and with the right backing and support these businesses canprovide solutions to local challenges that can Improve the Ives of ordinary people in SouthAfrica and abroad."WherelsMyTransportFounded in Cape Town In 2015, the moblity tech startup maps formals and Informal pubilctransport networks and uses this data and technology to Improve the public transportexperience.This makes the public commute more rellable, predictable, safe, Incluslve, and accessible forIndividuals residing in highly populated cities.WherelsMyTransport alms to develop moblity solutions that are tallored to commuters In Africa,Suth Asla, Southeast Asla, and Latin America with real-time public transport network alerts.The tech startup leverages technology to Improve commuters' public transport.The collected mobllity datasets are llcenced to govemments, development finance Institutions,NGOS, operators and third-party solution developers to be used towards research, analytics,Insights, and enterprise solutions.In South Africa, WherelsMyTransport clentele Includes the Gautraln In Johannesburg and ItsIntemational clents feature renowned enterprises such as Google, the Worid Bank, and others.Devin de Vries, WherelsMyTransport CEO and co-founder comments on the funding secured.

The customer satisfaction is the important factor in running the business. The business of the…

Answered: WhereIsMyTransport will have to ensure…

WhereIsMyTransport will have to ensure they have a strong logistical framework. Explain the relationship and importance of the logistics/marketing interface to where is my transport.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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