**Logistics** Customer service is of multifunctional interest to companies. From the point of view of the logistics function, we may view customer service as having four traditional dimensions: a) time; b) dependability; c) communications; and d) convenience. Explain the ways in which these elements affect the cost centres of both buyer and seller firms
**Logistics** Customer service is of multifunctional interest to companies. From the point of view of the logistics function, we may view customer service as having four traditional dimensions: a) time; b) dependability; c) communications; and d) convenience. Explain the ways in which these elements affect the cost centres of both buyer and seller firms
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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**Logistics** Customer service is of multifunctional interest to companies. From the point of view of the logistics function, we may view customer service as having four traditional dimensions: a) time; b) dependability; c) communications; and d) convenience. Explain the ways in which these elements affect the cost centres of both buyer and seller firms
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