IV.V.TechnologyA. Implementing technological advancements will reduce costs andmaintain a level of order between the customer and support team.1. E-mail, Texts, Online Chats, and Social Media Platforms willkeep customers informed.B. Provide safe and secure network for cybersecurity to keep companyand customer records safe.C. Create a customer subscription platform.Newsletter Marketing StrategyMembership-Based OffersA.1.2.ConclusionOverall review of Strategic Management Plan and Implementationof three variables.Farida, I., & Setiawan, D. (2022, September 13). Business strategies andcompetitive advantage: The role of Performance and Innovation. MDPI.DetailReferences16 2005 farma

Technology has evolved into a necessary component of modern business operations. The incorporation…

Answered: IV. V. Technology A. Implementing…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

Dog
21) For some ________, a simple description consisting of a word or picture might be sufficient. A) concept tests B) product concepts C) marketing strategies D) product developments E) business analyses 22) After concept testing, a firm would engage in which stage in developing and marketing a new product? A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing 23) The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and ________. A) market share B) competition C) secondary market D) competition’s anticipated reaction E) life-cycle duration 24) The second part of the marketing strategy statement outlines the product’s planned price, distribution, and ________ for the first year. A) advertising B) promotion C) marketing budget D) positioning E) target market 25) The third part of the marketing strategy statement includes all of…
An advantage of direct marketing is:a.) Minimal face-to-face client interactionb.) Maximized profits with minimized lossesc.) Being able to communicate digitally with clients on a flexible scheduled.) Allows outreach to consumers outside of local markets
ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET DEVELOPMENT involves new competitors and distribution channels b. ANSOFF MATRIX is a strategic tool that helps determine how to increase sales c. MARKET DEVELOPMENT includes selling a product in new geographic markets d. ANSOFF MATRIX gives a more precise index measure of industry attractiveness than PEST analysis e. MARKET DEVELOPMENT includes selling a product in new demographic markets
business plan about potato chips including Vision and Mission Statement Company History Business and Industry Profile Business Strategy Company Product and Services Marketing Strategy Location and Layout Competitor Analysis Management Team, Employees and Structure Plan of Operation Financial Forecasts Loan or Investment Proposal
[Costco] Costco wants to determine which type of member has the highest customer lifetime value (CLV). Using the data below, identify the member type with the highest customer lifetime value and compute its corresponding CLV. Group Business Gold Legacy Visits/Month 2.5 1.75 2.1 $$$ Spent/Visit $120 $185 $105 Average Life as 5.6 years 7 years 9.3 years Customer O Gold; $27.195 O Legacy: $2,051 O Business; $1.680 O Legacy: $24,608 O Gold: $2.266
True-False Questions Select the correct answer. 1. T F When buyers, sellers, marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise and adjustments that meet customer needs. 2. T F Under a contractual vertical marketing system, the largest channel member is contracted to manage the production and distribution within the channel. 3. T F Producers assist wholesalers by furnishing them with information regarding the wholesalers' competition and consumer buying patterns. 4. T F As competition among discount stores has increased, some discounters have assumed the characteristics of higher-priced department stores. 5. T F The wheel of retailing hypothesis suggests that new retail operations usually begin at the top-in price, profits, and prestige. Multiple-Choice Questions Circle the letter before the most accurate answer. The use of only a single retail outlet in each geographic area for distribution purposes is called 6.…
10) In recent years, large retailers have been shifting from bricks-and-mortar operation to an online strategy for the reasons described in three of the following four entries. Select the fourth one, the least plausible entry. (Choose one.) a. Bricks-and-mortar retailing allows customers to touch and see products before they buy, but customers don't care about doing this much anymore. b. Bricks-and-mortar stores have trouble keeping track of the shelf location of specific items, which means customers are often unable to inspect a product or comparison shop when they get to the store. c. Customers depend upon reviews of products by previous customers, a feature largely missing in bricks-and-mortar shopping. d. Bricks-and-mortar retailing usually requires the customer to travel physically to a store as contrasted with the greater convenience of online commerce.
QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.
Assignment 4: Exploring Marketing Strategies Name: Grade & Section: Instruction: Answer the following question through elaborate explanation. Submit your answers in Google Classroom. Do not forget to write your name, grade/section and title. You can submit a different file for your answer. What are the differences between traditional and entrepreneurial marketing? How does a marketing plan help an entrepreneur? 1. 2. 3. How does customer service impact sales of a new business? 4. What is a target market? Why is it important to know the target before creating the marketing mix? 5. What is market research? Why is it important to do research before you start a business?

Recommended textbooks for you

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Management Information Systems: Managing The Digi…

Management

ISBN:

9780135191798

Author:

Kenneth C. Laudon, Jane P. Laudon

Publisher:

PEARSON

Business Essentials (12th Edition) (What's New in…

Management

ISBN:

9780134728391

Author:

Ronald J. Ebert, Ricky W. Griffin

Publisher:

PEARSON

Fundamentals of Management (10th Edition)

Management

ISBN:

9780134237473

Author:

Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo

Publisher:

PEARSON

SEE MORE TEXTBOOKS