ostco Wants tô đêtermine which type of member has the highest customer lifetime value (CLV). Using the data below, identify the member type with the highest customer lifetime value and compute its corresponding CLV. Group Business Gold Legacy Visits/Month 2.5 1.75 2.1 $$$ Spent/Visit $120 $185 $105 Average Life as Customer 5.6 years 7 years 9.3 years O Gold; $27.195 O Legacy: $2,051 O Business; $1,680 O Legacy; $24,608 O Gold: $2,266
ostco Wants tô đêtermine which type of member has the highest customer lifetime value (CLV). Using the data below, identify the member type with the highest customer lifetime value and compute its corresponding CLV. Group Business Gold Legacy Visits/Month 2.5 1.75 2.1 $$$ Spent/Visit $120 $185 $105 Average Life as Customer 5.6 years 7 years 9.3 years O Gold; $27.195 O Legacy: $2,051 O Business; $1,680 O Legacy; $24,608 O Gold: $2,266
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
![[Costco] Costco wants to determine which type of member has the highest customer lifetime value
(CLV). Using the data below, identify the member type with the highest customer lifetime value and
compute its corresponding CLV.
Group
Business
Gold
Legacy
Visits/Month
2.5
1.75
2.1
$$$ Spent/Visit
$120
$185
$105
Average Life as
5.6 years
7 years
9.3 years
Customer
O Gold; $27.195
O Legacy: $2,051
O Business; $1.680
O Legacy: $24,608
O Gold: $2.266](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2Fd0b8dd47-1551-4f19-8f95-c6851c2c4f80%2Fitlo3y_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Costco] Costco wants to determine which type of member has the highest customer lifetime value
(CLV). Using the data below, identify the member type with the highest customer lifetime value and
compute its corresponding CLV.
Group
Business
Gold
Legacy
Visits/Month
2.5
1.75
2.1
$$$ Spent/Visit
$120
$185
$105
Average Life as
5.6 years
7 years
9.3 years
Customer
O Gold; $27.195
O Legacy: $2,051
O Business; $1.680
O Legacy: $24,608
O Gold: $2.266
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