answer correctly Independent Activity 6: True or False1. Basic wants are things that are essential for us and our wellbeing.2. You can invent a new and improved product or service to replace the existing ones3. Automation opportunities is among the economic factors in PESTLE analysis.4. Improving or enhancing an existing product or service is known as innovation.5. The knowledge for the needs and wants can serve as a measure for the success ofyour business idea.Write TRUE if the statement is correct; write FALSE if it is incorrect.How do we find potential business opportunities?To be able to identify potential business opportunities that we can benefit from. Recall what you havelearned and fill in the blanks on the following statements:1. Basic reedsare desires, luxury, and extravagance that signify wealth and an expensive way of living2. It takes skills and talent to be able to recognize good businessthat you want to experiment with or a previous idea that you want to develop.3. There are different ways by which you may generate ideas for your business. These include: (1)are things that are essential for us and our wellbeing. On the other hand,Nantswhether it is some new ideas(2)(3)(4)and (5)4. It very unlikely that you will have enough resources to pursue all of the business ideas that you have atonce. Hence, you have to5. When scanning the market, one can consider different factors, namely:factors,factors,factors.factors,factors,factors, and

1) Food, clothing, and a place to stay. These are referred to as basic wants or needs. There are a…

Answered: Independent Activity 6: True or False…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 13 We should be very careful of the problem of _______. The test units who drop out may be systematically different from the test units who remain. For example, salespeople who drop out of a sales training program may be the ones who do not gain anything from the program. In that case, the experiment will only measure the change of effectiveness for the test units who do not leave. history mortality Main testing effect Selection bias
QUESTION 13 Before he died, Steve Jobs asked the employees to consider the demands of their fellow employees, the shareholders of Apple, and Directors. By doing this, he was having them focus on their O external stakeholders O interest groups O developmental stakeholders O vital stockholders O internal stakeholders
Which of the following is true of businesses with a strong customer focus? Question 23 options: In a customer-focused business, shareholders are more interested in long-run survival than immediate earnings. A customer-focused business realizes higher profits over the short-term. In a customer-focused business, managers are usually judged on the last quarter's results, and not not on their efforts to ensure the long-run survival of the business. A customer-focused business is in synch with customers' needs and requirements, not with competitors' strategies. A customer-focused business lacks a long-term perspective
QUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing QUESTION 4 Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their customer base through better customer service to gain a competitive advantage in their industry. Which of the following…
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QUESTION 2 True or False: Problem recognition generally begins when a consumer recognizes there is a "gap" between where the consumer is (actual situation) and where the consumer wants to be (ideal situation). The wider the gap, the more urgency to fill the gap (usually with a purchase).... True False
Question 44 of 50 What is the best way to use the Feel, Felt, Found method to tell a customer that the price of their monthly gym membership is increasing? "I feel your frustration and have felt the same way in the past. Then I found that having a gym of this caliber was worth paying the higher membership price." "I feel that even with the price increase, the membership fee is worth it. I felt upset when the change went into effect too, but we found that we lost only a very small percentage of members." "I feel your frustration, and a lot of other members have felt the same way. While nobody likes a price increase, we have found that members can save money by taking advantage of our free classes." "I feel your pain and you're right. We all feel upset when we find out that we have to pay more for the same service. But then we found that to stay in business, we simply had to raise our rates." Previous Next
QUESTION 48 If a social venture decides to deepen its knowledge of the market and focuses on developing and becoming expert in providing the required services it would be ____________. Competing effectively. Scaling down. Scaling up. Scaling deep.
Question 1
Question 1 Semantic noise O Distractions in the environment O Unsubstantiated rumors O The conduit that carries the message Translating or interpreting word symbols People who share a common interest outside the chain of comman O Misinterpretation of symbols O O O O O O O Differences across groups of people Someone who functions as both sender and receiver The organizational chart listing who talks to whom Doing what's expected of you Question 2
Multiple Choice Question 7. Which of the following is true of the U.S. age demographics? A C D E AUB The Generation Xers form the largest segment of the population. The Generation Xers are the most educated section of the population. The baby boomers are the poorest segment of the population. The Millennial generation accounts for nearly half of all the discretionary consumer spending in the U.S. The Millennials are the most financially secure segment of the population.

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