[ads] Meghan is creating an ad campaign targeting college students. She is deciding between two school newspapers to display her ad. She wants to use the most efficient media vehicle. The Alligator costs $30 to display an ad and has an audience of 150k students/mo., 70% of which is in her target demographic. The other newspaper, UF Daily, charges $45 and has an Audience of 350K students/mo., 55% of which is her target demographic. Calculate the CPM and wCPM of the newspaper she should choose. O CPM- $0.29; WCPM $0.20 O CPM= $0.23; WCPM= $0.13 O CPM= $0.20; wCPM- $0.29 O CPM= $0.13; WCPM= $0.23 O CPM= $0.34; WCPM= $0.29
[ads] Meghan is creating an ad campaign targeting college students. She is deciding between two school newspapers to display her ad. She wants to use the most efficient media vehicle. The Alligator costs $30 to display an ad and has an audience of 150k students/mo., 70% of which is in her target demographic. The other newspaper, UF Daily, charges $45 and has an Audience of 350K students/mo., 55% of which is her target demographic. Calculate the CPM and wCPM of the newspaper she should choose. O CPM- $0.29; WCPM $0.20 O CPM= $0.23; WCPM= $0.13 O CPM= $0.20; wCPM- $0.29 O CPM= $0.13; WCPM= $0.23 O CPM= $0.34; WCPM= $0.29
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Question 17
[ads] Meghan is creating an ad campaign targeting college students. She is
deciding between two school newspapers to display her ad. She wants to
use the most efficient media vehicle. The Alligator costs $30 to display an ad
and has an audience of 150k students/mo., 70% of which is in her target
demographic. The other newspaper, UF Daily, charges $45 and has an
Audience of 350K students/mo., 55% of which is her target demographic.
Calculate the CPM and wCPM of the newspaper she should choose.
O CPM- $0.29; WCPM- $0.20
O CPM= $0.23; WCPM= $0.13
O CPM= $0.20; wCPM= $0.29
O CPM= $0.13; WCPM= $0.23
O CPM= $0.34; WCPM= $0.29](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F7ab2fcdd-e673-450e-8879-48d7de8ef6bd%2F2fea0e21-06e9-44e7-bb39-ce19f6e4c2c1%2Fcgdevio_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Question 17
[ads] Meghan is creating an ad campaign targeting college students. She is
deciding between two school newspapers to display her ad. She wants to
use the most efficient media vehicle. The Alligator costs $30 to display an ad
and has an audience of 150k students/mo., 70% of which is in her target
demographic. The other newspaper, UF Daily, charges $45 and has an
Audience of 350K students/mo., 55% of which is her target demographic.
Calculate the CPM and wCPM of the newspaper she should choose.
O CPM- $0.29; WCPM- $0.20
O CPM= $0.23; WCPM= $0.13
O CPM= $0.20; wCPM= $0.29
O CPM= $0.13; WCPM= $0.23
O CPM= $0.34; WCPM= $0.29
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps with 2 images
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning