Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:In "Method's 4 rules for staying innovative," Chris Mittelstaedt stated or
supported which of the following?
O As a company, The FruitGuys is relatively unselective in its hiring, relying
instead on training that borders on indoctrination to build and maintain the
company's core values.
O The popular belief that selective hiring is necessary to build and maintain a
company's culture is a myth.
O Attempting to emulate or borrow the practices of other companies is
equivalent to traveling "a paved road to hell."
O attempting to emulate or borrow the practices of other companies is
equivalent to traveling "a paved road to hell" AND
the popular belief that selective hiring is necessary to build and maintain a
company's culture is a myth, AND
as a company, The FruitGuys is relatively unselective in its hiring, relying
instead on training that borders on indoctrination to build and maintain the
company's core values.
O It is possible to learn and borrow from other companies' practices to improve
your own company.
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