Discuss differences of internal versus external evaluators? Why? What do you see as the strengths and weaknesses of both options? Which one is least appealing? why?

Principles of Management
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Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
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Problem 3CRQ: Give an example for why a firm would pursue each of the three grand strategies.
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Discuss differences of internal versus external evaluators? Why? What do you see as the strengths and weaknesses of both options? Which one is least appealing? why? 

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