In what sense might innovation be called the single most important building block of competitive advantage? A Strategic Management course question on the four generic building blocks.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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In what sense might innovation be called the single most important building block of competitive advantage? A Strategic Management course question on the four generic building blocks.
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