In many industrial sectors, original-equipment manufacturers (OEMs) face a challenging and uncertain future. In recent years, input prices have fallen and growth in emerging markets has slowed, decreasing new-equipment sales in industries ranging from oil and gas to agriculture to commercial aerospace. In response, CEOs at industrial OEMs are increasing their focus on aftermarket services. The appeal of this strategy is simple: services provide stable revenue and often higher margins than sales of new equipment. In this regard, Explain the role of lean mindset on enhancing logistics performance.
In many industrial sectors, original-equipment manufacturers (OEMs) face a challenging and uncertain future. In recent years, input prices have fallen and growth in emerging markets has slowed, decreasing new-equipment sales in industries ranging from oil and gas to agriculture to commercial aerospace. In response, CEOs at industrial OEMs are increasing their focus on aftermarket services. The appeal of this strategy is simple: services provide stable revenue and often higher margins than sales of new equipment. In this regard, Explain the role of lean mindset on enhancing logistics performance.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In many industrial sectors, original-equipment manufacturers (OEMs) face a challenging and uncertain future. In recent years, input prices have fallen and growth in emerging markets has slowed, decreasing new-equipment sales in industries ranging from oil and gas to agriculture to commercial aerospace. In response, CEOs at industrial OEMs are increasing their focus on aftermarket services.
The appeal of this strategy is simple: services provide stable revenue and often higher margins than sales of new equipment. In this regard,
Explain the role of lean mindset on enhancing logistics performance.
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