Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used. Based on your analysis of the Products/Services of the organization, IDENTIFY andCATEGORIZE the products/services into related or unrelated diversification categories. provide rationale for the categorization of the products/services.
Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used. Based on your analysis of the Products/Services of the organization, IDENTIFY andCATEGORIZE the products/services into related or unrelated diversification categories. provide rationale for the categorization of the products/services.
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used.
- Based on your analysis of the Products/Services of the organization, IDENTIFY andCATEGORIZE the products/services into related or unrelated diversification categories.
- provide rationale for the categorization of the products/services.
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