You are working in the management team at MuchUSA which is a hypermarket. The company has specialized in its logistics operations and works with multiple partners in its supply chain network. You are recently promoted as Deputy Head of Operations. You have been asked to produce a detailed briefing and update the management on adopting World class best practices in operations. You need to advise the management by preparing a brief on supply chain and logistics concepts. Apply the strategic aspects of supply chain management to increase efficiency and productivity in each of these 4 operational areas for MuchUSA: i. Location of distribution centers ii. Capacity planning iii. Transportation iv. Inventory management

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are working in the management team at MuchUSA which is a hypermarket. The company has specialized in its logistics operations and works with multiple partners in its supply chain network.
You are recently promoted as Deputy Head of Operations. You have been asked to produce a detailed briefing and update the management on adopting World class best practices in operations. You need to advise the management by preparing a brief on supply chain and logistics concepts.
Apply the strategic aspects of supply chain management to increase efficiency and productivity in each of these 4 operational areas for MuchUSA:
i. Location of distribution centers
ii. Capacity planning
iii. Transportation
iv. Inventory management

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