Short answers are better for me. Thank you have a nice day. Activity 6Give real examples of companies service procedures forcomponents of logistics customer service in three categories:Pre-transaction elementsTransaction elementsPost-transaction elements

Answered: Activity 6 Give real examples of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Short answers are better for me. Thank you have a nice day.

Activity 6
Give real examples of companies service procedures for
components of logistics customer service in three categories:
Pre-transaction elements
Transaction elements
Post-transaction elements

Expert Solution

Step 1

Client benefit is the degree how coordination is making the time and put utility for a product. The meaning of client benefit changes with the organization the item it is showcasing and the exchange stage it is experiencing the buyer looks for esteem for the money he is investing, whereas the dealer, in conveying prevalent client benefit, looks for the trade-off between fetched and client satisfaction. Hence, client benefit depends on the stage of the exchange it is passing through. There are three stages related to the trade process. The degree of significance of each stage changes with the organization and depends on the item and client's necessities.