Provide an overview and description of several e-commerce strategies that can be implemented through the use of the Internet, including some of the decisions that must be made, such as selecting the most appropriate business model, the payment options available, and the process of designing and developing a successful Web site.
Provide an overview and description of several e-commerce strategies that can be implemented through the use of the Internet, including some of the decisions that must be made, such as selecting the most appropriate business model, the payment options available, and the process of designing and developing a successful Web site.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
Problem 1LO
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Provide an overview and description of several e-commerce strategies that can be implemented through the use of the Internet, including some of the decisions that must be made, such as selecting the most appropriate business model, the payment options available, and the process of designing and developing a successful Web site.
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