Answered: In any supermarket in any town, you…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:In any supermarket in any town, you will surely find thousands of examples of product packaging. This miniproject is designed to give you a better understanding of how branding, cobrand- ing, and packaging all work together to compete for your pur- chasing dollars. a. Go to a typical supermarket in your community. b. Select two product categories of interest to you: ice cream, cereal, laundry detergent, soup, frozen meals, and so on. c For each product category, visit that area of the store. Write down a list of the three items that attract your attention first. Identify what it was about the product that attracted your attention (the brand, cobrand, or package design). d. For each of the three products, identify which you are most likely to buy based on the first look alone. Explain why you chose this product. 9-33. Pick up each of three products and study their pack- age design and any information you can find about the product. Now which product are you most likely to buy? Explain why you chose this product. 9-34. Present a summary to your class on what you learned about the brands and packaging in your two product categories.

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