In a SWOT analysis, where would you expect to find information about the company's resources and capabilities? A in the analysis of the customers B in the analysis of the international environment C in the analysis of the internal environment in the analysis of the external environment
In a SWOT analysis, where would you expect to find information about the company's resources and capabilities? A in the analysis of the customers B in the analysis of the international environment C in the analysis of the internal environment in the analysis of the external environment
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![In a SWOT analysis, where would you expect to find information about the company's resources and
capabilities?
A
in the analysis of the customers
B
in the analysis of the international environment
D
in the analysis of the internal environment
in the analysis of the external environment](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ff1d984de-be7d-41d4-bbf5-a300f5907f12%2F4a55c71b-666e-42c8-80be-8ad4e120047f%2Frkttz13_processed.png&w=3840&q=75)
Transcribed Image Text:In a SWOT analysis, where would you expect to find information about the company's resources and
capabilities?
A
in the analysis of the customers
B
in the analysis of the international environment
D
in the analysis of the internal environment
in the analysis of the external environment
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